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Recruitment and awareness raising

Getting new members on board starts with letting the world know just how great guiding is!

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There are lots of reasons why recruitment might be a priority in your area. Adult recruitment might be key to strengthening or expanding existing units. Or it might be needed to build new teams to deliver guiding in different ways or open units. Girl recruitment might also be needed where there is not yet a waiting list.

Whatever is driving the need to recruit, as with all aspects of membership growth and development, having a plan is key to success.

Making a plan

Recruitment often starts with raising awareness. It’s easy to forget that people who aren’t involved in guiding may have little knowledge about what we offer girls and adults. We might assume that everyone knows about the vibrant guiding community in their area or that we’re always ready to welcome new adult members but the reality can be quite different.

Whether it’s posters in medical centres, libraries and supermarkets or being present at community events, making sure guiding is seen and heard in your area can help to maximise the impact of your recruitment activities. And don’t forget to ask parents and girls to spread the word too!

Key questions to ask before getting started:

  • Which roles do you need to fill?
  • How many individuals do you need to fill these roles?
  • What skills or experience would help someone succeed in these roles?
  • Where are you likely to find individuals with these skills or experience?
  • What are the best methods to reach our target audience?

Ready to recruit?

There are lots of resources available to help with local recruitment including free, branded postcards, posters and leaflets. These are available to all volunteers as we can all play a part in spreading the word about how fantastic our charity is!

Financial barriers?

If a lack of funds is holding your recruitment back, see what funding is currently available from Girlguiding Scotland and Girlguiding or contact us for further advice.

Tools and resources

Our one stop shop for all the templates and tools you need to get started with growth.

Need help?

Get in touch and let our Membership Development team know how we can help with your growth and development plans.

Next step: Welcome and Induction

Make the most of first impressions with a warm welcome and a great induction for new volunteers. It’s the best way to get volunteers engaged from the start and committed to supporting you going forward.

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We all give our personal data out daily – our names, contact details, or other bits of information – and most of us want to be feel sure that our data is being handled properly.
As someone who is in contact with Girlguiding Scotland, you may have given us information about yourself, like your name, or email address, or other details. Our privacy notice explains what Girlguiding Scotland does with this information – it tells you how we gather, use, disclose and manage your personal data.
We take your privacy very seriously. We aim always to be clear to you about the way Girlguiding Scotland manages data, so we make sure our privacy notice is up to date. You should read this page from time to time to check that you are happy with any changes we make.
Our privacy notice is as comprehensive as possible, but it doesn’t cover every aspect of our collection and use of personal data. Please contact us if you need more information, or have any questions about this notice. Our contact details are in the ‘get in touch’ section below.

What do: ‘Girlguiding’, Girlguiding Scotland’, ‘we’ or ‘us’ refer to?


“Girlguiding Scotland”, “Us”, “We” or “Our” refers to the registered charity The Guide Association Scotland (Scottish Charity no SC005548)
Our registered / Head office address:
Girlguiding Scotland 16 Coates Crescent Edinburgh EH3 7AH
In this notice we refer to “Girlguiding,” this is in connection to membership (GO) data. Girlguiding refers to the registered charity, The Guide Association (no. 306016 in England, Wales and Scotland. Girlguiding’s registered charity number is 306016 (England and Wales) and SC038436 (Scotland).

Get in touch with us


If you have any concerns about the Girlguiding Scotland privacy notice or about how we deal with data, or how we’ve used your data, please get in touch. Write to or email the data protection officer at:
dataprotection@girlguiding-scot.org.uk
The data protection officer Girlguiding Scotland 16 Coates Crescent Edinburgh EH3 7AH
If your enquiry is about Girlguiding’s membership system (GO) and how they deal with data, or use your data please contact Girlguiding’s data protection team:
dataprotection@girlguiding.org.uk
The data protection team Girlguiding 17-19 Buckingham Palace Road London SW1W 0PT
You can also make a complaint to the information commissioner’s office

Changes to this privacy notice


Keep up to date with changes to this privacy notice by checking the website section from time to time.
© Girlguiding Scotland Girlguiding Scotland 16 Coates Crescent Edinburgh EH3 7AH
This privacy notice was last updated on 25 May 2018
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