Reaching more adults

Remember that existing members are the best advert for Girlguiding Scotland. Whenever you talk about guiding you’re helping create an impression of what volunteering with us involves. Enthusiasm is contagious – so be positive and proud!

Try holding a summer party or a cheese and wine evening and ask existing members to bring along a friend who doesn’t currently volunteer. Look out for local events like school open days or local fêtes where you could spread the word. Advertise in local community hubs such as libraries and doctors’ and dentists’ waiting rooms using our range of fantastic free posters and handouts.

We can also support you to advertise your opportunities on the Volunteer Scotland website – contact us to find out more.

And of course don’t be afraid to ask parents of existing members to help out! They’ll know the benefits it brings their daughter and are likely to have just the skills we need.

Students can be attracted by the prospect of making new friends, trying new things and getting skills and experience that will give their CV the edge. Try handing out the Guiding on your CV leaflet.

Spread the word at your own college or university or hold stalls and give out great freebies like our student wallplanner at freshers’ fairs, careers fairs or volunteering events. There’s also a tailor-made student leaflet which highlights all the exciting opportunities and benefits of volunteering. Find out more about resources like this in our Quick guide to resources for recruitment.

Our Guiding for Employers leaflet highlights transferable skills linked to employment. Try handing out the Guiding for Employers leaflet to highlight what skills can be learnt in guiding.

Whatever you do, start small – perhaps getting someone to help out as a one-off event before building up to a bigger ask. And make sure you support them every step of the way – steer clear of confusing guiding jargon and offer to go with them to their first guiding meeting. You could even give them a notebook or other gift to say thanks the first time they help out, with a volunteering postcard tucked inside.

Use our recruitment planning template and letter templates to focus your energies by working out a strategy for which adults you want to reach and how.

If you are planning a welcome session for new volunteers to give an insight into guiding, download our ready-made programmes to help.

The members’ area of the Girlguiding website also has loads of tips on how to get more adults involved as volunteers, get students to help out and keep your volunteers feeling happy and loved!