Joining the conversation is the first step!
Depending on the channels, you can do this by using hashtags, following or tagging people, asking questions and starting or joining conversations.
If you are using your own hashtag, include it in your event pack or put notices up at your events to remind people.
Don’t forget to tag us using @GirlguidingScot on Twitter and Facebook, or @girlguidingscot on Instagram and share things to our Girlguiding Scotland Facebook page timeline so we can see what you’ve said – and repost!
Tweet quotes from the girls taking part – what do they think of your event, unit activity or camp? What did they enjoy the most? What has it helped them to learn?
What are you doing now? What’s happening next? Highlight the stuff that’s exciting and relevant to people outside guiding as well as who are part of it – eg: what the girls are learning about, what fun activity you are doing, inspiring snippets from people leading workshops, quotes from girls etc…
Ask people questions – what do they think? What are their favourite memories? Do they have ideas, eg: unit activities on rainy days or fun cake decorating themes?
You could also try a coordinated engagement campaign around a particular moment, such as World Thinking Day. This will involve asking people to take a particular action, such as sharing a photo of themselves, usually with a hashtag for relevant social media.
People expect a quick response on social media. Repost positive messages – and say thanks for compliments.
Respond to genuine complaints in a timely fashion, with an accurate response – and pass on criticism and complaints to relevant people or teams, where necessary.
Find out how to keep yourself and your girls safe with Girlguiding’s online safety guidance for volunteers.
So now you know the do’s… what about the don’ts?
Some basic rules are below. But the best guidance is probably to remember that social media is like a really great party – but with your mum in one corner and your boss in the other! Don’t: