Our 2023 – 2028 strategy

We’re Scotland’s leading charity for girls and young women.

In Scotland, between school, social media, friendships and relationships – there’s a lot going on for girls today. Not to mention the future, the planet, education and what jobs might be around in few years’ time. That’s why Girlguiding is more important than ever.

In March 2023, after reviewing our strategic priorities alongside emerging external threats and opportunities, our trustees and members of the operational board clearly identified that an increased focus on volunteer recruitment and retention is essential to achieving our mission.


We share Girlguiding’s vision, mission and values:

Our vision: An equal world where all girls can make a positive difference, be happy, safe and fulfil their potential.

Our mission: Through fun, friendship, challenge and adventure we empower girls to find their voice, inspiring them to discover the best in themselves and to make a positive difference in their community.

Our values: Caring, challenging, empowering, fun, inclusive, inspiring.


Our five year vision

Over the next 5 years, 4 dedicated programmes of work will recognise the vital role that our volunteers play in delivering the mission and goals we share with Girlguiding. We’ll innovate and inspire to make volunteering with Girlguiding Scotland more desirable, more welcoming and even more rewarding.

Download the strategy


Check out our strategic areas:

Enquire – We’ll increase our visibility so more people from a range of backgrounds enquire about volunteering with us.

Welcome – We’ll improve the welcome new volunteers receive and champion flexible approaches to guiding.

Stay – We’ll encourage more volunteers to stay in guiding by celebrating their achievements and delivering unique, high quality girl events that help them to see the difference they make to the lives of girls across Scotland.

Develop – We’ll give all members access to leadership opportunities and training, so they develop new skills and gain confidence.

Underpinning all of these areas of work, we’ll focus on our core activities to ensure we’re efficient, compliant and well-run.