Data helps us support and improve interactions with Girlguiding Scotland. Examples include:
We use marketing materials for the following:
- Updates about Girlguiding Scotland’s work, including newsletters and other publications
- Appeals and fundraising activities including requests for donations; information about legacy gifts, raising funds or taking part in a fundraising event, and updates on the impact that fundraising activities have had on our work
- Information about events
- Information about shop products
- Volunteering information about how to support Girlguiding Scotland, along with updates about the impact of your work
We may also use your personal information to build a profile of your interests and preferences. This helps us send you only relevant and timely information. And building profiles helps us improve the experience our supporters have – if we understand their background we can make appropriate requests to those who may be willing and able to give more than they already do. This helps us raise funds sooner and more cost-effectively.
There’s other information we can use, which is publicly available in places like public registers. This can include listed directorships, typical earnings in a geographical area, information from the electoral roll, press reports and social media posts.