We know you really like Girlguiding’s #InspireGirls recruitment campaign so we organised a Scotland-wide recruitment drive in September 2019.
Our aim was to support volunteers like you to roll out Girlguiding’s successful Inspire Girls campaign in your local community to grow guiding.
Volunteers across Scotland have told us that more support is needed to keep delivering great guiding to our almost 50,000 young members. In 2018, Girlguiding’s #InspireGirls recruitment campaign helped boost the number of volunteer enquiries by more than 25%. Girlguiding re-ran their campaign this year with bursts in June, October and November.
Ready, steady, recruit!
Lots of you have already had a busy summer raising awareness about guiding at local events and others have a packed calendar of activities planned for the month ahead. Let’s build on that momentum by making sure that guiding is visible in every community in Scotland throughout September.
Everyone can join in and it isn’t too late to get involved. You could change your profile picture on social media to an #InspireGirls image to spark conversation among your followers, or ask friends and family to spread the word that your unit is seeking new volunteers. You could also ask your workplace about advertising volunteering opportunities on their intranet.
Catching the bus?
To celebrate the Scotland-wide recruitment drive kicking off, keep your eyes peeled for buses featuring the Inspire Girls campaign adverts. If you spot one around Edinburgh, Glasgow or Aberdeen don’t forget to snap a pic and tweet us using #InspireGirls. Together we can help spread the word about what a great organisation we are!
What should I expect?
To make sure Scotland really benefits from the campaign we’ll be asking all of our members to join us in having a coordinated recruitment drive this September. Whether you’re looking to grow your own volunteer team or help bring guiding to more girls in your area, we’d love you to get involved!
What will it look like?
We’ll be sticking with same images and messages from the #InspireGirls campaign because members told us they felt that this worked well.
In Scotland, our plan is to to focus on supporting you to take the #InspireGirls campaign out into your local community. We’ll be:
- Trialling new forms of outdoor advertising, paying for bus adverts to reach the areas with the longest waiting lists and encouraging volunteers to try phone box advertising
- Covering the costs of borrowing items from our recruitment resource lending service
- Providing recruitment material giveaways (#InspireGirls posters, postcards, local press releases) to help you attract more people to your future recruitment events