Our 2019-21 strategy

We’re Scotland’s leading charity for girls and young women. Every year we empower girls to be their best and face the challenges of growing up today.

Our three year vision

Our new strategic plan outlines our vision for the next three years and the steps we’ll take to make sure every girl in Scotland has the opportunity to join in the fun and adventure of Girlguiding. We’re committed to doing all we can to make sure Scotland is the best place for girls and young women to grow up.

We share Girlguiding’s vision, mission and values:

Our vision: An equal world where all girls can make a positive difference, be happy, safe and fulfill their potential.

Our mission: Through fun, friendship, challenge and adventure we empower girls to find their voice, inspiring them to discover the best in themselves and to make a positive difference in their community.

Our values: Caring, challenging, empowering, fun, inclusive, inspiring.

Check out our strategic themes and objectives:


More girls and adults across Scotland will ACCESS the benefits of guiding.


We will improve the EXCELLENCE of our programme offer and delivery.


We will improve the way we listen to and promote the VOICE of girls and young women.


We will improve our structures, processes and CAPACITY.