New Guide uniform unveiled
A new uniform for Guides has been unveiled today (Tuesday 12 August 2014), with the first items in the new range now available for sale in Girlguiding Scotland’s Edinburgh and Glasgow shops.
Girlguiding worked with young female fashion students to create the range, which includes a choice of tops to wear with jeans, trousers, leggings, skirts or shorts as well as a uniform dress and skirt.
The new uniform was designed using mannequins based on population data on UK girls and young women, with input from Guides themselves.
The bright, fresh and comfortable range has been praised by Caryn Franklin, fashion commentator and founder of All Walks Beyond the Catwalk, which aims to challenge the fashion industry’s dependence on unachievable body ideals.
The first items available for sale through Girlguiding Scotland’s shops in Edinburgh, Glasgow and Aberdeen are a blue and red hoodie and polo shirt. They will be available online at http://shop.girlguidingscotland.org.uk/ from 1 September.
The remaining items of the new uniform – a blue long-sleeved top with red trim at the collar and cuffs, a blue dress with a tile-pattern border and a tile-pattern skirt will go on sale in Girlguiding Scotland’s shops and online from October 2014.
Denise King, chief executive of Girlguiding Scotland, said: “Guides across Scotland will look and feel great in this fab new range.
“I’m really pleased that we were able to create the new look in a way that challenges unrealistic body image ideals and is based on what girls told us they want.
“The profits from sales in our shops are recycled back into Scottish guiding, so it’s a great way to support our work and ensure more girls get to experience the fun and adventure of Girlguiding!”
Chief Guide Gill Slocombe said: “We’re exceptionally proud of the young women who have taken such care over this project.
“We are thrilled with the designs – they’re fresh, young and versatile.
“It was extremely important to select the right designers for this project and I am delighted we selected Arts University Bournemouth as they are clearly committed to ensuring fashion embraces diversity.”
Fashion commentator and All Walks Beyond the Catwalk co-founder Caryn Franklin MBE said: “By asking the AUB’s talented young design students to create a new Guide uniform Girlguiding has shown not only its commitment to promoting body confidence but also to empowering young women to feel great.
“Good design and fashion craft that supports the diverse body and beauty types of young women today is paramount.”
Details of Girlguiding Scotland’s shop locations and opening hours are available at www.girlguidingscotland.org.uk/ggs_shop.
For handy Guide uniform FAQs and guidance for all sections on how to wear guiding uniform, please visit the Girlguiding website.